السبت، 3 مارس 2018

Pizza Hut replaces Papa John's as NFL Sponsor

Pizza Hut will take over the NFL pizza-sponsorship deal abandoned by Papa John’s International Inc., betting that it can revive its allure by teaming up with the increasingly controversial league.

Pizza Hut’s multiyear deal gives it collective use of all 32 teams logos, and the NFL will work closely with the chain on local team partnerships, according to a joint statement Wednesday.

Papa John’s -- unhappy over declining ratings and the handling of players’ national anthem protests -- said Tuesday it was ending its deal across the whole league that had been in place since 2010, and would focus on marketing with 22 specific teams. The opening provides an opportunity for Pizza Hut’s parent, Yum! Brands Inc., which has sought to burnish the pizza chain’s image after years of sluggish sales.

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