As of Tuesday, the “Trolls World Tour” movie has raised nearly $100 million after direct-streaming for only three weeks, a mere fraction of the time it took the original movie to raise an equal amount, reports The Wall Street Journal.
And, in response to the movie’s smashing success, Universal Pictures now says that it will look into releasing future movies in theaters, and through on-demand services simultaneously.
The “Trolls World Tour” revelations, coupled with the presumptive new direction of Universal Studios, has prompted AMC Theatres to say it will boycott the film studio’s current and future projects, reports The Los Angeles Times.
“Effectively immediately AMC will no longer play any Universal movies in any of our theatres in the United States, Europe or the Middle East,” said Adam Aron, chief executive of AMC, in a statement addressed to Universal Pictures. “This policy affects any and all Universal movies per se, goes into effect today and as our theatres re-open, and is not some hollow or ill-considered threat.”
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[AMC Theatres is a Chinese-owned company.]
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