The ad, created by the National Legal and Policy Center, was to be posted earlier this month near the entrance to the NBA bubble in Orlando, Florida, according to the New York Post.
Riffing on James’ refusal to call out injustices by the Chinese government, the ad features his picture with the country’s red banner blocking his mouth.
“We cannot accept the ad as it is right now,” a representative for billboard company Outfront Media reportedly told NLPC. “The Chinese flag is Ok, and the silence is violence is ok.”
The problem was with James’ image, which Outfront refused to publish in the attack ad.
With the ad’s planned location being so close to the bubble, it would have certainly been seen by the NBA superstar.
“They thought that we were singling him out and were afraid that the ad would hurt LeBron’s feelings. But we were never going after LeBron James the person. We were going after his brand.”
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